Brazil 2014: Which Brands Won the 2014 Fifa World Cup?

After an epic 31 days and 64 matches of world class soccer, Die Mannschaft emerged  victors in a thrilling world cup final against  Albicelestes. Immediately after the match My friend Nein, jested “Somewhere Borges is  sitting alone quietly in a bar, Buying Thomas Mann a beer”  well, beers or no beers,  accolades to Joachim Loew and the Nazis, it was a well deserved victory and it took a fantastic team to do it.  Away from the  matches brands laboured to showcase their messages and create awareness of their products.  With well over $400 million spent in marketing during the entire tournament, brands spared no expense in advertising. Various brands created their own tributes to the beautiful game, tributes  that captivated the world while at the same time maintaining relevancy.  For adidas, it was nothing short of a superb campaign. Adidas warded off stiff competition from Nike to take the top notch slot of ‘most talked about brand’  at the World Cup,  creating 1.59 million conversations across major social networking platforms,  according to data released by social media analytics firm Simply Measured.The brand also saw a 14.5% surge  in the number of followers across all its major social media platforms.  It ran a campaign dubbed "all in or nothing”  during the tournament that led to  917,000 mentions the hashtag #allin on Twitter.  This  only proves the fact that Adidas is  the fastest growing soccer community in social media. In addition,  Its ambassadors Lionel Messi and James Rodríguez won the Golden Ball and Golden Boot respectively and  Both teams that played the final were wearing adidas this is, irrefutably, a big win for the three stripes.  Nike may have lost the battle for most talked about brand but it trounced adidas on YouTube.  Nike’s campaign “Winner Stays” generated over 86 million views, while adidas’ “Messi’s Dream” managed just over 36 million. Fast food giant McDonald’s also did very well. Being one of the major sponsors of the tournament, The  the leading global foodservice retailer ran its advertising campaigns in a fried and fun way to celebrate the beautiful game. Their demesne was twofold. Their charming, viral video  “GOL! trickshots!”  was a web-pleaser  spawning slightly over 6 million youtube views. In addition, They created a series videos portraying fun and timely French fry re-creations of the most memorable moments of the tournament dubbed “ fryfutbol”. These were very creative! other brands that ran brilliant campaigns include ESPN, Banco de Chile, KIA, Hyundai, Visa, VW and Apple owned Beats by Dre who had a jaw-dropping 5 minute pre world cup  commercial "The Game Before the Game" showing  some of the competing players preparing  for the tournament  while listening to music on Beats headphones. The  amount of money and creativity  that was poured in the running of campaigns  indicates that brands they are willing to take a chance on new ideas.